A community on your website
A message board is an incredibly useful tool that you can add to your website in order to help to develop a more community focused site. A message board or forum is a space on your website where your customers can reach out with questions, relay customer experiences and reviews, and provide other information on the company, industry, or just life in general.
Many people will visit message boards frequently and will try to see the responses that others leave on the site. This will not only increase the popularity of the website and make it more attractive to customers, but will also help to create a more passionate base of customers who are enthusiastic about your business and are more likely to purchase from your company in the future. A message board is a great tool for encouraging brand attention and devotion to your company.